How to Enable Enhanced eCommerce in WordPress

Do you want to collect more eCommerce data from your site? Enhanced eCommerce tracking lets you collect more data and gives you detailed insight into eCommerce engagement. In this article, we’ll show you how to enable Enhanced eCommerce in WordPress with MonsterInsights, step by step.

Install MonsterInsights and the eCommerce Addon

To get started, you’ll have to install the MonsterInsights plugin and authenticate it with Google Analytics.

Then, you’ll also have to install the eCommerce addon. To access the addon, you must have the Pro license plan.

Enable Enhanced eCommerce Tracking in Google Analytics

If you have a GA4 property, then you do not need to edit any settings as eCommerce tracking will work automatically when the MonsterInsights setting Use Enhanced eCommerce is turned on (click here to skip to the steps below).

If you have a UA property, you’ll need to turn on an option in your Google Analytics settings first.

First, log in to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

Next, click Admin in the left taskbar.

Then click Ecommerce Settings under the View column on the right.

Next, click the sliders under Enable Ecommerce and Enable Enhanced Ecommerce Reporting to turn the options from off to on.

Once both options are on, click the Save button.

Enable Enhanced eCommerce in MonsterInsights

To complete eCommerce tracking set up, you’ll need to turn on the option in MonsterInsights settings for eCommerce tracking to work in your UA or GA4 property.

Log into your WordPress site admin and then go to Insights » Settings » eCommerce tab and select the checkbox near Use Enhanced eCommerce.

Clear all caches

Whether you’re using any sort of server-based (WPEngine, SiteGround, Pagely, etc) or plugin-based (W3 Total Cache, Super Cache, AutoOptimize, WP Rocket Cache, etc) caches, make sure to clear all caches. You can find detailed instructions on how to clear your cache in WordPress on WPBeginner.

That’s it!

You’ve successfully enabled Enhanced eCommerce in WordPress with MonsterInsights.

You can refer to this guide if your eCommerce purchase data is not showing up in Google Analytics.