Grow Your Business with Confidence

It's Easy to Double Your Traffic and Sales When You Know Exactly How People Find and Use Your Website. MonsterInsights shows you the Stats that Matter!

Get MonsterInsights Now .
Over 2 Million WordPress sites use MonsterInsights including:
Top brands use MonsterInsights

The MonsterInsights Difference

Smart business owners use analytics and business intelligence from MonsterInsights to grow their business. You should too!


higher profits

Companies using analytics have 126% profit improvement over competitors.

-- McKinsey


more revenue

Organizations actively using data have 50% higher revenue growth than those who aren't.

-- Dell Global Technology Adoption Index


average ROI

Investments in analytic solutions returned $13.01 for every dollar spent on average.

-- Nucleus Research


more use

Top-performing organizations use analytics 5x more than bottom performers.

-- MIT Sloan Management Review

How Does MonsterInsights Work?

MonsterInsights makes it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Simply put, get the stats that matter inside your WordPress admin!

Old Way

Before MonsterInsights
  • Add Google Analytics Code
  • Setup Event Tracking Properly
  • Configure Ecommerce Tracking
  • Google Analytics Learning Curve
Setup Time: Days to Weeks

New Way

After MonsterInsights
  • Install MonsterInsights Plugin
  • Enable features with One-Click
  • View Reports inside WordPress
  • No Coding Needed!
Setup Time: Minutes

Get to Know Your Visitors in a Whole New Way

See useful information about your visitors inside your WordPress dashboard.

MonsterInsights shows you which country your visitors are from, what are they most interested in, which device are they using, their age, gender, and a whole lot more.

See Exactly How People Find & Use Your Website

Want to see what's working on your website and what's not?

MonsterInsights shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more.

See Exactly How People Find & Use Your Website

Focus on the Content that Matters

Stop guessing about what content your visitors are interested in.

MonsterInsights shows you exactly which content gets the most visit, so you can analyze and optimize it for higher conversions.

Focus on the Content that Matters

See All Your Important Store Metrics in One Place

Get an answer to all your top eCommerce questions from a single report.

MonsterInsights shows you important eCommerce metrics like total revenue, conversion rate, average order value, top products, top referral sources, and more.

See All Your Important Store Metrics in One Place

MonsterInsights is the Best and Most Popular Google Analytics Plugin for WordPress.

Here are some of our popular features that users love:

Quick & Easy Setup

Easily setup Google Analytics on your site without touching any code.

Real-time Stats

Get real-time stats, so you can unlock the maximum potential revenue.

Reports Dashboard

Get actionable analytics reports right inside your WordPress dashboard.

Ecommerce Tracking

Track WooCommerce, Easy Digital Downloads, LifterLMS and MemberPress with no code.

Enhanced Link Tracking

Track your outbound links and affiliate links with our link tracking feature.

Universal Tracking

Better understand your audience with Demographics and Interests Reports.

Popular Post Tracking

See the most popular posts, pages, and sections of your website.

Forms Tracking

Track your form views, submissions, and overall conversion rates.

Referral Tracking

See exactly where people are coming from and where they are going.

Ads Tracking

See which banner ads are most effective on your site to boost your revenue.

File Download Tracking

Easily track your PDF and other file downloads on your website without any coding.

Custom Dimensions

Track authors, categories, tags, searches, users, and other custom events.

Google AMP

Enable accurate tracking for all mobile visitors to your AMP-enabled pages.

Google Optimize

Easily enable Google Optimize on your WordPress site for smart tests.

Performance Control

Adjust sample rate and site speed sample rate for Google Analytics processing limit.

MonsterInsights Solves the Biggest WordPress Analytics Problem Once and For All...

Syed Balkhi Founder & CEO MonsterInsights

Our Story - Why did we create MonsterInsights?

Let’s face it - when it comes to website decisions, most business owners are just “Winging It”.

In the early days, when my business was smaller, I did too. I used my “best guesses” to determine our content, marketing, and frankly speaking entire web business strategy.

Mainly because I didn’t know what to do with my Google analytics account. I didn’t understand the reports.

Frankly speaking, “Winging it” used to get the job done.

But as my business grew, “Winging it” simply didn’t cut it anymore.

I wanted to grow my business with confidence.

I wanted to make informed decisions and scale safely.

So I spent months learning how to properly setup and use Google analytics on my WordPress site. During this process, I realized that properly installing Google Analytics in WordPress required way more than the OLD WAY of just adding a simple script on your site.

Because the OLD WAY didn’t give you a full picture.

If you wanted the “full picture” and see important things like:

how people are using your website

what are they clicking on

which products are they buying

who’s referring you the most sales

... and other useful information to grow your business, then you needed to hire a developer!

Because it required setting up advanced things like custom event tracking, proper link attribution, enhanced eCommerce tracking, and a whole lot more.

So I made the investment and hired a developer to send virtually every aspect of website interaction data to Google Analytics.

I was excited because I thought that’s all I needed to do. WRONG!

Sending analytics data to Google is only the FIRST part of a process. Once it’s there, you actually have to figure out how to find it, and then make sense of it (prepare for a lot of mouse clicks).

I scoured the web for tutorials because I was too CHEAP for hiring a consultant who could help me understand everything.

After weeks, I was finally able to figure out how to create proper reports that showed me actionable insights like:

Untapped affiliate partnership opportunities for my blog

Popular authors on my blog whom I should reward

Low-hanging optimization opportunities to boost my conversions

Pages and sections that are needle-movers

What’s working and what’s not in my website design

... and that’s just to name a few!

So I took one of the insights and used it to make a “data-driven decision” and the results were MIND-BLOWING!

I literally couldn’t stop smiling because as a business owner, I felt like I cracked the code. The boost in confidence made me act faster and make moves that helped accelerate my business growth.

In just a few years, my small 6-figure business turned into a 7-figure business and now a strong 8-figure business.

All because I figured out the way to get the stats that matter and use it to make informed decisions.

As time passed, I wanted to take what I learnt and give back to the WordPress community by fixing the biggest WordPress analytics problem once and for all.

Coincidentally Joost de Valk, author of the popular Yoast SEO plugin contacted me to see if I would be interested in acquiring his Google Analytics for WordPress plugin and giving it a new life.

My answer without any hesitation was ... YES!

Because this meant, I could finally use my experience and knowledge to take the pain out of connecting Google Analytics + WordPress and make it EASY for everyone (including my portfolio companies).

I had my team completely revamp the original plugin and create the new version of MonsterInsights, so I can finally have a Google Analytics for WordPress plugin that I wish I had when I was starting my business.

With MonsterInsights Pro, you get it all...

“Easy-Easy” Setup - access to the same configurations that I use on my websites without hiring a developer or touching a single line of code.

Overview Report inside WordPress - so you can see all the important metrics inside a single dashboard (no need to navigate through the complex Google Analytics interface).

Customized Publisher Report - shows you exactly which content gets the most visit, which affiliate links are performing the best, what new partnership opportunities you should consider pursuing, and more.

Cutomized Ecommerce Report - see all your important store metrics in one place such as total revenue, conversion rate, average order value, top products, top conversion sources, and more.

Other Useful Insights from search console report, custom dimensions report, form tracking report, and more.

The MonsterInsights plugin for WordPress is without a doubt the ULTIMATE SHORTCUT to seeing the stats that matter inside your WordPress admin, so you can start making data-driven decisions to grow your business.

FULL DISCLOSURE: I’m very confident that you will LOVE MonsterInsights. My sincere hope is that you use it to make informed decisions and see the same level of growth that I did.

If you do, GREAT ... please don’t forget to send me an email because I love hearing success stories.

If for some reason, you’re not happy with the product in the first 14 days, then simply email us, and we’ll refund your full-payment. We have a no questions asked refund policy.

Honestly, we only want your money if you truly find MonsterInsights valuable. And if you’re anything like the other 2 million websites that are using MonsterInsights, then I’m very confident that you’ll LOVE MonsterInsights.

To crushin’ it in business,
Syed Balkhi
Founder and CEO of MonsterInsights

P.S. Sorry for the long “About Us” story, but I really wanted to share how passionate I am about this problem, and why it’s so important to me.

P.P.S Here is what some of our customers have to say about MonsterInsights:

Analytics for PROs! This plugin brings it all, great features and helpful info to easily see what you are doing.

- Frank van der Sluijs

It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress.

- steven gliebe

Simple, yet powerful. Amazing piece of plugin, does exactly what expected and even more.

- matt jaworski