MonsterInsights Solves the Biggest WordPress Analytics Problem Once and For All...
Founder & CEO
Our Story - Why did we create MonsterInsights?
Let’s face it - when it comes to website decisions, most business owners are just “Winging It”.
In the early days, when my business was smaller, I did too. I used my “best guesses” to
determine our content, marketing, and frankly speaking entire web business strategy.
Mainly because I didn’t know what to do with my Google analytics account. I didn’t understand the
Frankly speaking, “Winging it” used to get the job done.
But as my business grew, “Winging it” simply didn't cut it anymore.
I wanted to grow my business with confidence.
I wanted to make informed decisions and scale safely.
So I spent months learning how to properly setup and use Google analytics on my WordPress
site. During this process, I realized that properly installing Google Analytics in WordPress
required way more than the OLD WAY of just adding a simple script on your site.
Because the OLD WAY didn't give you a full picture.
If you wanted the “full picture” and see important things like:
how people are using your
what are they clicking on
which products are they
who’s referring you the most
... and other useful information to grow your business, then you needed to hire a developer!
Because it required setting up advanced things like custom event tracking, proper link attribution,
enhanced eCommerce tracking, and a whole lot more.
So I made the investment and hired a developer to send virtually every aspect of website
interaction data to Google Analytics.
I was excited because I thought that’s all I needed to do. WRONG!
Sending analytics data to Google is only the FIRST part of a process. Once it’s there, you
actually have to figure out how to find it, and then make sense of it (prepare for a lot of mouse
I scoured the web for tutorials because I was too CHEAP for hiring a consultant who could help me
After weeks, I was finally able to figure out how to create proper reports that showed me
actionable insights like:
partnership opportunities for my blog
Popular authors on my blog
whom I should reward
opportunities to boost my conversions
Pages and sections that are
What’s working and what’s
not in my website design
... and that’s just to name a few!
So I took one of the insights and used it to make a “data-driven decision” and the results
I literally couldn’t stop smiling because as a business owner, I felt like I cracked the code. The
boost in confidence made me act faster and make moves that helped accelerate my business
In just a few years, my small 6-figure business turned into a 7-figure business and now a strong
All because I figured out the way to get the stats that matter and use it to make informed
As time passed, I wanted to take what I learnt and give back to the WordPress community by fixing the
biggest WordPress analytics problem once and for all.
Coincidentally Joost de Valk, author of the popular Yoast SEO plugin contacted me to see if I would
be interested in acquiring his Google Analytics for WordPress plugin and giving it a new life.
My answer without any hesitation was ... YES!
Because this meant, I could finally use my experience and knowledge to take the pain out of
connecting Google Analytics + WordPress and make it EASY for everyone (including my portfolio
I had my team completely revamp the original plugin and create the new version of
MonsterInsights, so I can finally have a Google Analytics for WordPress plugin that I wish I
had when I was starting my business.
With MonsterInsights Pro, you get it all...
“Easy-Easy” Setup -
access to the same configurations that I use on my websites without hiring a developer or touching a
single line of code.
Overview Report inside
WordPress - so you can see all the important metrics inside a single dashboard (no need to
navigate through the complex Google Analytics interface).
Report - shows you exactly which content gets the most visit, which affiliate links are
performing the best, what new partnership opportunities you should consider pursuing, and more.
Report - see all your important store metrics in one place such as total revenue, conversion
rate, average order value, top products, top conversion sources, and more.
Other Useful Insights
from search console report, custom dimensions report, form tracking report, and more.
The MonsterInsights plugin for WordPress is without a doubt the ULTIMATE SHORTCUT to
seeing the stats that matter inside your WordPress admin, so you can start making data-driven
decisions to grow your business.
FULL DISCLOSURE: I’m very confident that you will LOVE MonsterInsights. My sincere hope
is that you use it to make informed decisions and see the same level of growth that I did.
If you do, GREAT ... please don’t forget to send me an email because I love hearing success stories.
If for some reason, you’re not happy with the product in the first 14 days, then simply email us, and
we’ll refund your full-payment. We have a no questions asked refund policy.
Honestly, we only want your money if you truly find MonsterInsights valuable. And if you’re anything
like the other 3 million websites that are using MonsterInsights, then I’m very
confident that you’ll LOVE MonsterInsights.
To crushin’ it in business, Syed Balkhi Founder and CEO of MonsterInsights
P.S. Sorry for the long “About Us” story, but I really wanted to share how passionate I am about this
problem, and why it’s so important to me.
P.P.S Here is what some of our customers have to say about MonsterInsights:
It just works. Really easy way to insert Google Analytics tracking code and keep it there
when switching themes. No need to copy/paste code anywhere. This is the best way to
handle Google Analytics in WordPress.
- Steven Gliebe - Founder of ChurchThemes
Analytics for PROs! This plugin brings it all, great features and helpful info to easily see what you are doing.
- Frank van der Sluijs
Simple, yet powerful. Amazing piece of plugin, does exactly what's expected and even more.
- Matt Jaworski
Get Started with MonsterInsights Today
Join over 3 million website owners and start making data-driven decisions to grow your business.