Are you wondering what direct traffic in Google Analytics is? Where could that traffic actually be from? Google Analytics shows you traffic from multiple different mediums such as direct, organic search, paid search, referral, and social. While it’s easy to explain what the rest of those mediums are, direct is a little more of a […]
Are you looking for a way to track your SMS marketing campaigns in Google Analytics to see how they’re performing? Tracking the performance of your SMS links gives you insights into how well those visits converted into clicks and conversions. But how do you differentiate clicks the come from SMS compared to other links in […]
Do you want to set up marketing campaign tracking in Google Analytics? The best way to track your marketing campaigns is to build custom URLs with UTM parameters – little bits of code that you can easily add at the end of your URLs. Once you add those extra things at the end of your […]
Wondering how to track the performance of your Meta (Facebook) ads in Google Analytics? With Google Analytics, you can capture the data of your Meta ad campaigns and quickly and easily analyze their performance. Once you know which ads are working to drive conversions and which ones aren’t, you can stop spending money on the […]
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