How to Reveal Your Path to Conversion in Google Analytics

Did you know that 95% of your website visitors will never convert on their first visit to your website? Studies show that on average, it takes 3-4 visits for your visitors to actually think of doing business with you. That means if you’re analyzing the contribution of a specific channel while overlooking the conversion paths, […]

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How to Measure Social Media ROI With Google Analytics

Are your social marketing campaigns worth the investment? If you spend hours on your social media outreach but have no idea if it’s successful, you need to have a strategy to measure the return on investment (ROI) from social media. In this article, we’ll show you the quick and easy way to measure social media […]

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