Bloom Conversion Tracking

How to Set Up Conversion Tracking for Elegant Themes Bloom

Are you looking for a way to set up conversion tracking for Elegant Themes Bloom plugin? Tracking how your forms are doing is important if you want your site visitors to use them. By tracking your form views, submissions, and conversion rates, you’ll know exactly how your forms are doing, and be able to fix any problems.

That’s why today we’re going to take a look at how to set up conversion tracking for Elegant Themes’ Bloom plugin.

Setting Up Bloom Form Tracking in Google Analytics

There are two ways you can track form conversions on your WordPress website:

  1. Manually, with Google Analytics goals
  2. Automatically, using MonsterInsights

You can manually configure a goal in your Google Analytics account to track site visitor interactions like form views, button clicks, downloads, and form submissions.

This process has quite a few steps, so for detailed instructions you can check out our tutorial on creating a goal in Google Analytics to track conversions.

On the other hand, if you’re using MonsterInsights, conversion tracking for your Bloom forms is easy to set up. Plus, you can do it all within your WordPress dashboard, making things more convenient.

Why Use MonsterInsights to Set Up Bloom Forms Tracking

MonsterInsights has a ton of analytics tracking features that aren’t included in Google Analytics by default, including tracking from conversions with the MonsterInsights Forms addon.

The Forms addon includes a lot of other useful features, too:

  • Easily track form views and conversions without knowing any code or dealing with Google Analytics goals
  • It works seamlessly with any other WordPress contact form plugin on the market, including WPForms
  • Once configured, the MonsterInsights Forms addon automatically tracks your form conversions in Google Analytics
  • You can identify which forms convert the most, and which need improvements

As you can see, using the MonsterInsights Forms addon is the best option for tracking your Bloom form conversions.

How to Use MonsterInsights to Track Conversions

To start Bloom forms tracking, first you’ll need to install the MonsterInsights plugin and connect it to Google Analytics.

Next, navigate to Insights » Addons and find the MonsterInsights Forms addon.

Click on Install and then Activate.

Bloom Conversion Tracking - MonsterInsights Forms Addon

And, that’s it for the MonsterInsights Forms Addon. No other setup is needed, since the plugin automatically starts tracking form conversions on your WordPress website.

That said, there are a few extra steps needed on the Bloom side of things when it comes to form conversion tracking.

Bloom is one of the few major contact form plugins that does not have a built-in feature to give each form a unique ID. This is a big problem when you want to track each form separately. After all, if every different Bloom form on your website has the same name, how is Google Analytics going to accurately determine which forms are converting?

Because of this, you’ll need to manually assign each Bloom form on your website a unique ID. Luckily, if you are using Elegant Themes’ Divi Builder, you can do this following the steps below.

(If you’re looking for a better option to automatically track your email signup forms, we recommend OptinMonster. It also has built-in conversion analytics and A/B testing so you can easily track and optimize all your forms.)

How to Assign Bloom Forms a Unique ID

To start, go to an existing post or page on your website, or create a new one in the WordPress dashboard.

Next, place your cursor in an open area so you can insert your Bloom form shortcode. Click on the purple Bloom form button and choose which form you wish to add to your post or page.

Bloom Conversion Tracking - Bloom Form Button

You’ll need the shortcode in the next step, so be sure to make note of it, or copy and paste it into a text editor for now.

Bloom Conversion Tracking - Bloom Form Shortcode

Click on the Use The Divi Builder button.

Bloom Conversion Tracking - Divi Builder Button

Next, click on Use Visual Builder.

Bloom Conversion Tracking - Visual Builder

You’ll now be on the frontend of your website.

Using the Divi Builder, click on the Add New Section icon. For our example, we’ll add a new section to the bottom of our post’s content, where we want our Bloom form to appear.

Bloom Conversion Tracking - Divi Builder Add New Section

Insert the type of section you want to add. Your choices are Regular, Speciality, and Fullwidth. We’re using Regular.

Bloom Conversion Tracking - Divi Builder Insert New Section.

Next, click on the row type you want your section to have. Again, for this example we’re going to use the single row.

Bloom Conversion Tracking - Divi Builder Insert New Row.

Scroll through until you see Text and then click on it.

Bloom Conversion Tracking - Divi Builder Insert New Module.

You’ll see a popup labeled Text Settings. Under the Content tab, paste the Bloom shortcode.

Bloom Conversion Tracking - Paste Form Shortcode.

Next, click on the Advanced tab. This is where you’ll assign this specific Bloom form its unique ID. Click on the dropdown menu labeled CSS ID and Classes.

In the CSS ID section, give your form a unique name. Remember, every form you place on your website will need a different name so make sure they’re all different.

Bloom Conversion Tracking - CSS ID.

Lastly, click on the green checkmark to save your changes. You should now see your Bloom form in your content.

Bloom Conversion Tracking - Final Bloom Form

Viewing Your Conversion Report in Google Analytics

Now that you’ve set up your Bloom optin forms for accurate tracking in Google Analytics, it’s time to see how your forms are doing.

To see your conversion report in Google Analytics, first log in to your Google Analytics account.

Next, click on Behavior » Events » Overview and then on form on the right under Event Category.

Bloom Conversion Tracking - GA Account

From there, click on the Event Label so you can see statistics for each form you have on your website.

Bloom Conversion Tracking - Event Label

Taking it further, you can click on a specific form you want to track, and see how many impressions and conversions it has.

Bloom Conversion Tracking - Form Tracking, Impressions and Conversions

Lastly, if you happen to have set up a conversion goal in your Google Analytics account, you can navigate to Conversions » Goals » Overview to see how you are doing in terms of the goal you set for your form.

Bloom Conversion Tracking - GA Goals

And that’s it! You have successfully set up conversion tracking for Elegant Themes’ Bloom forms.

If you enjoyed this article, you may want to check out how you can use Facebook ad targeting to make the most of your conversions. And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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